Tuesday, January 13, 2009


Short, sweet, and scattered, marketing guru Seth Godin's latest book is about leadership in our current postmodern/Internet/grassroots age. In terms of ministry value, I'd call it a book on "missional marketing." Godin suggests that tribes are grassroots movements of people who share a common interest and are willing to communicate with one another. Instead of writing a lengthy review, I'll give you a couple scattered quotes that will hopefully whet your reading appetite.
...there's a difference between telling people what to do and inciting a movement. The movement happens when people talk to one another, when ideas spread within the community, and most of all, when peer support leads people to do what they always knew was the right thing. (pg. 23)

How was your day? If your answer is "fine," then I don't think you were leading. (pg. 48)

A fundamentalist is a person who considers whether a fact is acceptable to his religion before he explores it. As opposed to a curious person who explores first and then considers whether or not he wants to accept the ramifications. A curious person embraces the tension between his religion and something new, wrestles with it and through it, and then decides whether to embrace the new idea or reject it. (pg 63)
There's more where that came from. It's my first book from Godin, though I read his blog daily. While it's a bit scattered and quite overpriced ($20 for such a little book!), it's an inspiring view on leadership that will get you off your seat and wanting to do something remarkable.

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