Monday, August 31, 2009

Teens, Technology, and Media Trends

This recent report from Nielsen has some interesting things to say about teen media usage. Stats that I found most interesting:
  • Teen television viewing really isn't down from past generations, despite the advent of the Internet, video games, and texting. (Not sure if this is a good or bad thing, it simply is)
  • Average teen internet usage is far less than the average adult usage: 11 hours 32 minutes a month, versus 29 hours and 15 minutes.
  • Teens still listen to the radio and read the newspaper. It's not all iPods and video games.
From what I can tell, it seems that teens haven't replaced past media with new technology, but have simply added new media (online social networks, texting, etc.) onto their technology/information tool belt. Read the entire report here.

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